Bridge Alliance, established in November 2004, is Asia-Pacific’s leading mobile alliance, spanning across eleven major territories with a current partnership of eleven leading mobile operators, including Airtel(India), AIS(Thailand), CSL(HongKong), CTM(Macau), Globe(Philippines) Maxis(Malaysia), Optus(Australia), Singtel(Singapore), SK Telecom(Korea), TWM(Taiwan) and Telkomsel(Indonesia). Bridge Alliance serves over 200 million customers offering them more benefits by developing outstanding marketing programs and convenient value added services.(SK Telecom Joined in Feb. 2007)